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Beblue is a brazilian fintech of payments, added to a tool for capturing and loyalty of customers based on cashback. Supported by a mobile application (APP) of geolocation of affiliated physical establishments, it allows the user to purchase products and services, through payment in debit or credit card (Visa or Mastercard). Then, a real-time refund is made of part of the amount spent on your purchase, in the form of a balance, to be used in future payments in the network of affiliated merchants. Beblue empowers small and medium merchants to track costumers and monetize with simple and targeted offline cashback offers.